If your website doesn't include a contact form, you are probably missing out on inquiries from customers and potential leads. Your business may not operate 24/7, but the internet does. People are out there shopping for your products and services all hours of the day and night. Some people are simply less likely to pick up the phone, preferring the structure of a guided form or simply to have you lead the communication process.
Most websites come with a simple form these days, but functionality is often limited. When deciding to use a form, you need to consider its function, both from the perspective of your business as well as the visitor. The aim is to get all necessary information from the visitor without making the process too cumbersome for them.
More than just "Contact Us", used effectively, forms help you solve business problems.
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